The success of a clothing brand cannot be separated from the cooperation of the department team

https://www.johnsmedley.com/

Through Pip's systematic explanation of the clothing brand John Smedley, the biggest impression to me is that a successful clothing brand cannot be separated from the cooperation and support of the intertwined departments behind it like a tree. I understand the operation of a clothing company, whether it is the designer team, the production department, the fabric supply management department, the sales and marketing team, the brand management public relations department or the financial administration department, their existence is indispensable.

What impressed me most were many data tables about KPI of clothing sales and production efficiency of new and used machines. This makes me understand that calculating and understanding the KPI of a clothing company is a very important step for the business growth and sustainable growth of a fashion company. By analyzing customer satisfaction, repeat purchase rate, customer life cycle value and other indicators, the company can optimize customer experience and enhance customer loyalty, so as to better grasp the market dynamics and timely adjust the clothing product strategy, helping the company to obtain higher profits. At the same time, through the analysis of KPI, the company can keep the brand active and competitive advantage, so as to achieve the sustainable development of the brand.

At the same time, from the designer's point of view, I have learned that the choice of fabric is an indispensable part of the fashion design process. Compared with the classic design of clothing silhouette, John Smedley pays more attention to the selection and use of sustainable fabrics. In this process, the brand also persists in the research and development of fabric fibers, so as to ensure that the fabrics used in the brand are recyclable fabrics. This innovative research spirit of the brand is worth learning for every designer. In addition, Pip also mentioned that for the brand, how to understand the word sustainability is the focus of the brand when choosing designers, from which it is not difficult to see that sustainable fashion and the elimination of environmental pollution is the purpose of the brand. In my opinion, it is the social responsibility of a designer to care for the environment on the basis of fashion comfort. Therefore, in the future, I hope people can have a deeper understanding of the importance of sustainable fashion through the design concept of clothing and the choice of fabrics.