What does the popularity of virtual fashion represent in the fashion industry

Digital fashion is one of the hottest topics in the fashion industry recently, and many people have different views on the emergence of this phenomenon. Through the speech of digital fashion designer Stephy Fung, it is not difficult for us as fashion designers to see that using 3DCLO to present clothes can allow designers to explore unlimited creative possibilities in the digital space. Not limited by the real world. They can create unique, avant-garde fashion pieces through digital design platforms, thereby driving innovation and change in the fashion industry. I fully agree that digital fashion, as a medium of fashion dissemination, is a more convenient way. In the process of making the project, I also tried to use 3DCLO and BLENDER to do some small experiments, and found that this digital software can indeed better shape and visualize those inspired and fragmented clothing shapes, which undoubtedly helped me to record some good ideas in the design stage.

The emergence of digital fashion enables consumers to have a digital experience, while improving people's interaction with fashion. Digital fashion offers consumers a whole new way to shop and experience. They can have a more immersive fashion experience by using digital reality to try on clothes, attend digital fashion shows and experience brand events in digital fitting rooms. At the same time, the fashion market and social media have sprung up a large number of digital fashion brands such as T RIBUTE, FABRICANT, etc., so that we can sit at home to wear these fashion gowns and see a new self. (More virtual fashion sites at the end of this article)

In terms of social and environmental issues, the rise of digital fashion has reduced the need for physical samples and physical materials, reducing the cost of design and production. Designers can quickly validate design concepts in a virtual environment through digital simulation and 3D modeling technology, reducing the time and expense of making physical samples.

In general, no matter from what point of view, the existence of digital fashion has promoted the rapid development of the fashion industry, so that the originally unreachable fashion has become accessible, everyone can experience the fun and satisfaction of fashion in a short time. These are the reasons why virtual fashion is making waves in the fashion industry, which is expected to take the fashion industry in a more creative and sustainable direction.

Digital Fashion Website：

https://www.tribute-brand.com/

https://www.thefabricant.com/

https://www.auroboros.co.uk/

https://republiqe.co/

https://xrcouture.com/

https://dressx.com/